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No Fluff | Just Actionable Takeaways
Sales Strategy
Developing a winning sales strategy is vital in setting you up for success, which largely comes down to excelling in two key aspects. The first is working on your team’s sales capabilities. The second is your sales strategy. Without a comprehensive strategy you will lack structure, focus and direction.
Upward's Sales Strategy Master Class is presented by SalesStar
Marketing Strategy
Are you maximizing your marketing efforts to help your business grow, or are you falling into common traps that will hold you back? Explore common marketing mistakes, how to prevent them, and ways to make your marketing dollars go the extra mile while delivering real results.
Upward's Brand Strategy Master Class is presented by BlueByrd Marketing.
AI Strategy
Artificial Intelligence is reshaping every industry, but many leaders still struggle to separate the hype from real business impact. This masterclass will cut through the noise and help you understand how AI creates measurable value, not just as a technology, but as a strategic enabler of growth, efficiency, and innovation.
Upward's AI Strategy Master Class is presented by Smart AI for Enterprise
Exit Strategy
Most business owners wait too long to plan their exit—and leave millions on the table as a result. This masterclass equips founders and CEOs with a clear roadmap to turn their company from a demanding job into a transferable asset.
Upward's Sales Strategy Master Class is presented by TD Pine Advisors.
Growth Strategy
Your growth depends on your people. But what happens when they’re misaligned, disengaged, or just not stepping up?
This workshop is designed for CEOs who are tired of managing the same recurring people issues—and ready to fix them at the root.
At Upward, we believe your time is worth more than Instagram moments and motivational catchphrases. While some conferences promise enlightenment through flashy lights, celebrity selfies, and enough buzzwords to fill a bingo card, we prefer a radical approach: actual substance. Our sessions focus on leadership development through proven strategies, actionable insights, and real business outcomes—not just another round of “you can do it!” from someone with a book to sell.
Agenda
An Option for everyone
$2,495
Register before October 31st to get an added discount!
- Networking
- General Session
- Key Note Address
- Continential Breakfast / Snacks
- Conference Gift Bag
- Limited Digital Access to General Session Recordings
- Nightly Entertainment Tickets Available for Purchase
$5,995
Register before October 31st to get an added discount!
- Networking
- General Session
- Key Note Address
- Continential Breakfast / Snacks
- Conference Gift Bag
- Full Digital Access to General Session Recordings
- Nightly Entertainment Included
- Access to Master Classes (based upon availability)
$8,995
Register before October 31st to get an added discount!
- Networking
- Priority Seating In General Session
- Key Note Address
- Continential Breakfast / Snacks
- Premium Gift Bag
- VIP Cocktail Reception
- Dedicated Networking Lounge Access
- Full Digital Access to General Session Recordings
- Nightly Entertainment Included
- Priority Access to Master Classes
$12,995
Register before October 31st to get an added discount!
- Networking
- VIP Seating In General Session
- Key Note Address
- Continential Breakfast / Snacks
- VIP Dinner Day 1
- VIP Gift Bag
- VIP Cocktail Reception
- Dedicated Networking Lounge Access
- Full Digital Access to General Session Recordings
- Nightly Entertainment Included
- VIP Access to all Master Classes
- Access to Upward's Online MasterMind Community Post Event - 3 months
- 10% Discount on 2027 Tickets
Early-bird pricing through December: code: EARLYBIRD
Frequently Asked Questions
The Upward Business Leadership Development Summit will be held August 10–12, 2026 at the luxurious JW Marriott Hill Country Resort & Spa in San Antonio, TX.
Upward is for serious business leaders, founders, and executives who are ready to move beyond motivational buzz and implement strategies that work towards leadership development. This is your place if you're seeking real execution, not just charisma.
If you’re looking for substance over spectacle, Upward delivers. Expect hands-on master classes, actionable frameworks, and high-impact networking — not just celebrity keynotes and flash. This is about helping you build, scale, and lead with clarity.
Absolutely. Networking is core to Upward. You'll connect with industry experts, peers, potential partners, and investors through structured sessions, VIP lounges, and evening networking events — all designed for meaningful engagement and leadership development.
Yes! Depending on your ticket tier, you’ll get digital access to general session recordings — either limited, full, or priority access to master class content. It’s all thoughtfully structured to support your ongoing learning.
Business casual is ideal — come ready to engage in strategic conversations, not a fashion show. Think professionalism, comfort, and readiness to focus on tangible takeaways.
Yes. There is a discounted room block that can be booked through the Upward Summit. The discount cannot be booked directly with the resort. To take advantage of the discount, contact sales@upwardsummit.com.
Yes, upgrades are available based on availability. Each tier is designed for different levels of access — from Aspire to Pinnacle — and you can move up to unlock more value, access, and connection.
Yes! We offer special group packages. If you're planning to register multiple team members, get in touch and we'll tailor a plan that supports your growth goals.
Ticket sales are final, but if unforeseen circumstances arise, we may offer transfer or credit options based on the situation. You can contact us at support@upwardsummit.com for options.
No — Upward is designed to be an immersive, hands-on experience that thrives on in-person interaction. The best ideas and connections happen when you're in the room, not watching a screen.
The JW Marriott Hill Country Resort & Spa is our host venue and includes premium lodging and resort amenities. Rideshare, taxis, and parking are available for local travel. Staying onsite puts you steps away from every session and evening event.
Yes — Pinnacle-tier attendees receive 3 months of access to Upward’s online MasterMind community, keeping the momentum going long after the summit concludes.
Master Classes are smaller-group, 90-minute, deep-dive leadership development workshops led by industry experts. You can attend two per day (depending on your ticket level) and walk away with frameworks and tools you can implement immediately. General session speakers will offer more broad insights and stories and are more of a presentation and less of a hands-on workshop.
